Supporting Salomon’s media conquest of the sportswear market (2024)

Salomon, the French leader in outdoor sports equipment, aimed to build international awareness and connect with new audiences, while retaining its loyal customers.

To support this ambition, we showcased Salomon’s French heritage and capacity for innovation. Its debut on the Champs-Élysées signalled the launch of a communication strategy aimed at capturing attention and establishing Salomon as a lifestyle brand with both local credibility and international appeal.

Organisation of exclusive interviews with Salomon spokespeople for leading media outlets (Challenges, Le Monde, Capital, LSA, Le Figaro, GQ, etc.).

Distribution of press releases to sports and business media following the official opening of the Champs-Élysées flagship store and during key brand milestones.

Invitation of journalists and elected officials to brand events, aimed at strengthening Salomon’s local presence and institutional positioning.