Positioning SNIP as a key player in the legislative debate on reindustrialization (2023)

Relatively discreet alongside major construction industry organisations, the Syndicat National des Industries du Plâtre lacked visibility and was not clearly identified as a contributor to public debate.

Leveraging the Green Industry Act, the agency repositioned SNIP through a combination of institutional, media and digital initiatives, with the ambition of making it a credible interlocutor and a recognised prescriber on reindustrialisation.

Organisation of a half-day conference programme and photo exhibition bringing together members of parliament and opinion leaders.

6 high-level meetings, including the presentation and discussion of policy recommendations.

3 industrial site visits with elected officials and public-sector decision-makers.

Editorial partnership with BatiActu.

A digital campaign to amplify key messages online and broaden audience reach.