Establishing Fitbit as a leading brand in connected health (2024)

Fitbit sought to educate the general public about the benefits of connected health, with the ambition of positioning itself as a trusted wellbeing companion embedded in everyday life.

To position Fitbit as the essential companion for connected wellbeing by launching the “Fitbit Wakes Up the French” activation, a digital campaign encouraging everyone to get moving again, at home and outdoors, powered by a strong community united around activity and wellbeing.

Rollout of an editorial strategy across Instagram, Facebook and X, alternating product spotlights, wellbeing tips and community-driven content.

Over the course of one month, the “Fitbit Wakes Up the French” campaign mobilised ambassadors and influencers through challenges, immersive points of view (POV), interactive touchpoints and digital events.

A paid media strategy helped reach a broad audience by offering tailored challenges and everyday wellbeing tips, strengthening engagement and reinforcing a sense of belonging within the Fitbit community.