Positioning Epson at the forefront of gaming culture through innovation (2025)
2,5M
Total campaign views across Instagram and Twitchx2
Compared to the initial ≃1M goal11K+
Engagement during the Twitch livestreamBrief
For its first campaign targeting geeks and gamers, Epson aimed to integrate seamlessly into their leisure For its first campaign targeting geeks and gamers, Epson aimed to integrate seamlessly into their leisure moments and position itself as a partner in their gaming sessions. The objective was to build awareness and affinity within this demanding community.
Strategy
To position the brand as the MVP of role-playing games: an essential companion that enhances every session and deepens immersion, naturally fitting into gamers’ worlds and moments of connection.
Execution
An exclusive collaboration was launched with Fibre Tigre and Mister MV, two leading figures in the role-playing and streaming scene.
The campaign kicked off with a product unboxing via Instagram Reels, followed by a sponsored Twitch livestream, “Game of Roles,” featuring Epson solutions. This was complemented by a live Q&A session and a highlights reel shared across the influencers’ and Epson France’s social media channels.
A giveaway helped drive engagement, while multi-platform distribution maximised overall visibility.
