Changing perceptions about type-1 diabetes (2025)

Insulet

1.2M

Impression in waiting room

2.5M

Cumulated views on Instagram and TikTok

42K

Views on the landing page

Context

For 300,000 people in France, type 1 diabetes is a constant mental burden. Beyond daily care, this relentless vigilance exhausts 79% of patients, hindering their ambitions and turning their daily lives into a permanent psychological obstacle.

Strategy

To address this challenge, the “VOIR LA VIE EN GRAND” campaign relied on a strategy of positive contagion through authentic testimonials, aiming to transform the burden of type 1 diabetes into a catalyst for self-surpassing.

Execution

10 inspiring T1D community ambassadors: identified and mobilized across social media

Multi-channel exposure: online and physical (200+ waiting rooms, 3 hospitals)

Practical guide and dedicated landing page: www.accessoirementtype1.com

Social media: paid and organic campaigns on Instagram and TikTok

Media partnership: Diabète Mag (3,000 readers)

Influencer activation: co-created events and content

Instant Presse

Having received a type 1 diabetes diagnosis last year, this project is particularly close to my heart, and I am truly delighted by the interest you have shown in my profile and community.

Our credentials

Supporting the financial communications of Neoen, France’s renewable energy champion

Neoen

Establishing Fitbit as a leading brand in connected health

Fitbit