Positioning OVHcloud as a trusted international cloud player (2025)

5 100
Articles secured over a 12-month period10
Markets covered from France6bn
Cumulated global audience (+14% YoY)Context
With operations spanning 4 continents and more than 35 data centres worldwide, OVHcloud has emerged as a global cloud player over the past decade, while still suffering from limited brand recognition.
Strategy
To reinforce brand credibility, the agency designed a comprehensive reputation strategy showcasing OVHcloud’s international expansion and the sovereignty principle at the core of its positioning.
Execution
Development of bespoke content, proactive opinion pieces and strategic communications.
Storytelling and organisation of the OVH Summit.
Management of the local agency network, including best-practice sharing, and the monitoring and anticipation of local issues and market reactions.
Definition and oversight of global performance indicators (KPIs) based on consolidated reporting.


