To establish Philips and its subsidiaries as undisputed references, guided by the purpose ‘Better care for people” (2025)

Brands emerging from the Philips ecosystem operate across highly differentiated markets: healthcare, baby care, wellbeing, and grooming. Supporting the mission of Philips Health, “Better care for more people,” relies on building product preference, scientific credibility, emotional proximity, the transformation of everyday practices, and meaningful contributions to major societal debates.

For Philips France Group, the institutional challenge lies in establishing Philips as a cornerstone player in excellence and innovation in healthcare. In this context, the challenge is not to deliver a uniform message, but to address distinct issues while embodying a shared vision of progress: tangibly improving people’s lives and actively contributing to the advancement of the healthcare system in France.

Omnicom Reputation Group supports a diverse portfolio of Philips brands by designing tailored strategies that position each brand as a useful, credible, and committed player, capable of delivering concrete solutions in healthcare, wellbeing, prevention, autonomy, and sustainability.

Through PR, influence, public affairs, content, and experiential levers, the agency translates the Group’s promise, brand by brand, into tangible proof points, closely aligned with real-world uses and stakeholder expectations.

A brand-by-brand approach, mobilising a wide range of expertise depending on the challenges at hand, yet always driven by a single ambition: to tangibly improve people’s lives.

Philips France: creation of immersive and narrative-driven experiences to make the concrete benefits of innovation tangible in improving healthcare in France.

Philips Health: PR and thought leadership strategies rooted in science and prevention, positioning solutions as drivers of sustainable health and everyday wellbeing.

Avent: launch programmes, influence and content initiatives centred on parenting, designed to support parents in their choices and promote a more balanced sharing of care (Share the Care).

OneBlade: influence programmes, podcasts and experiential events to embed the brand in cultural conversations around identity, self-confidence and evolving grooming practices.

Sonicare: influence marketing and PR strategies aimed at promoting technological innovation and the superior performance of its electric toothbrushes, for optimal oral health and a healthier smile.